RetailPro: Marketing & Operations Case Study Simulator

Case Study Briefing: RetailPro Turnaround

RetailPro is a mid-sized fashion & lifestyle retailer experiencing a 25% drop in quarterly sales and rising customer complaints regarding delivery delays and unengaging online promotions. You have been appointed as the Lead Strategy Consultant. Your mission is to restructure their Marketing outreach and Operations fulfillment to restore profitability.

Enter Your Full Name (for the Final Report):

Student ID / Matrix Number:

Step 1: Marketing Strategy Design

Configure your marketing mix. Select your target platforms, peak hours, advertising budget, and content breakdown.

Select Target Platforms (Choose at least one):

TikTok Ads Instagram Google Search Facebook

Peak Engagement Time:

Marketing Budget (RM): RM 15,000

Content Format Breakdown (Must total 100%)

🎬 Video Content (%) 50%

📸 Photo / Carousel (%) 30%

✍️ Text / Copywriting (%) 20%

Step 2: Operations & Fulfillment Optimization

Great marketing brings traffic, but efficient operations convert traffic into satisfied returning customers. Configure your supply chain support.

Warehouse Processing Speed:

Customer Support Level:

Operational Investment Upgrade (RM): RM 8,000

Simulation Results & Case Study Evaluation

Here is how your integrated marketing and operational strategy performed against market benchmarks.

Total Projected Sales

RM 0

Net Operating Profit

RM 0

Customer Satisfaction

0%

Return on Ad Spend (ROAS)

0x

🏢 RetailPro Strategy Simulator