Suggested Time: 20 Minutes
Case Study: The Crisis of "Bright Minds" Tuition Centre Network
Background:
Bright Minds Tuition Centre (BMTC) is one of the largest physical tuition centre networks in the country, having operated for 15 years. Their business model relies heavily on physical classes with a student size of 30-40 per class, printed notes, and a teacher instructing at the front of the classroom.
The Crisis (Problem Faced):
Post-pandemic, BMTC experienced a 45% drop in student enrollment. Students and parents now prefer using EdTech applications that offer gamified learning, flexible 24/7 access, AI-based performance analytics, and cheaper fees. BMTC's building rental costs continue to rise, and their traditional teaching methods are now considered 'outdated' by Generation Z and Alpha.
Your Challenge:
As an Innovation Consultant hired by the CEO of BMTC, you need to draft an innovation plan to save BMTC from bankruptcy and make it relevant again in the modern education industry.
Bright Minds Tuition Centre (BMTC) is one of the largest physical tuition centre networks in the country, having operated for 15 years. Their business model relies heavily on physical classes with a student size of 30-40 per class, printed notes, and a teacher instructing at the front of the classroom.
The Crisis (Problem Faced):
Post-pandemic, BMTC experienced a 45% drop in student enrollment. Students and parents now prefer using EdTech applications that offer gamified learning, flexible 24/7 access, AI-based performance analytics, and cheaper fees. BMTC's building rental costs continue to rise, and their traditional teaching methods are now considered 'outdated' by Generation Z and Alpha.
Your Challenge:
As an Innovation Consultant hired by the CEO of BMTC, you need to draft an innovation plan to save BMTC from bankruptcy and make it relevant again in the modern education industry.
Suggested Time: 40 Minutes
Innovation Type Strategy
Based on the Types of Innovation theory (Incremental, Radical, Modular, Architectural), choose the most suitable strategy for BMTC's transformation.
Suggested Time: 40 Minutes
Innovation Implementation Process
Outline your idea into a commercial innovation following the process you have learned.
Suggested Time: 45 Minutes
Phase 4: Build Prototype (using Gemini - Canvas)
Now it's time to bring your proposed solution to life. Open a new tab, use Gemini with the Canvas feature to generate a working prototype (e.g., a landing page, an AI quiz interface, or a dashboard) for BMTC.
Instructions:
- Open Gemini and clearly describe your innovation idea.
- Ask Gemini to "write the HTML/CSS/JS code" for your prototype in a single file format.
- Iterate and refine the design using the Gemini Canvas side-by-side view.
- Once satisfied, paste your best prompts and the generated code (or link) below.
Suggested Time: 20 Minutes
Submit Pitch & Get Evaluation
Review all entered information before clicking "Submit Proposal". You can print to PDF after submission.