| Criteria | Excellent | Good | Fair | Poor | Weight (%) |
|---|---|---|---|---|---|
| 1. Company Profile & Information |
1617181920
(16-20) Complete & professional. |
1112131415
(11-15) Clear, minor gaps. |
678910
(6-10) Incomplete. |
012345
(0-5) Minimal/irrelevant. |
20% |
| 2. Marketing Strategy |
2122232425
(21-25) Strong analysis & strategy. |
1617181920
(16-20) Clear strategy, good ideas. |
1112131415
(11-15) Vague strategy. |
012345678910
(0-10) Weak or none. |
25% |
| 3. Management Strategy |
1617181920
(16-20) Clear structure & planning. |
1112131415
(11-15) Structure explained, less thorough. |
678910
(6-10) Basic explanation, less clear. |
012345
(0-5) No clear strategy. |
20% |
| 4. Operations Strategy |
1617181920
(16-20) Comprehensive plan. |
1112131415
(11-15) Clear plan, limited details. |
678910
(6-10) Vague or incomplete. |
012345
(0-5) No operations plan. |
20% |
| 5. Financial Ratios & Analysis |
131415
(13-15) Accurate, relevant, insightful. |
101112
(10-12) Minor errors/limited interpretation. |
6789
(6-9) Errors or weak explanation. |
012345
(0-5) No ratios or inaccurate. |
15% |