NUK20032 - Digital Entrepreneurship

Dashboard Tugasan Interaktif

Lecturer: Sir Muhammad Syukran bin Jamil

Lecturer: Aiman Hazim bin Roosli

Ringkasan Markah

Markah Keseluruhan

0.00 / 100

Progress Keseluruhan

Tugasan 1: Business Plan

Wajaran: 30%

CLO 1: Develop business plan by using critical thinking skills.

Tempoh: 7 Minggu

(Tarikh: 13 Okt 2025 - 1 Dis 2025)

0%
Minggu 0 / 7 1 Dis 2025

Tugasan 2: Business Pitching

Wajaran: 20%

CLO 2: Demonstrate the ability to evaluate business performance.

Tempoh: 2 Minggu

(Tarikh: 1 Dis 2025 - 15 Dis 2025)

0%
Minggu 0 / 2 15 Dis 2025

Tugasan 3: Digital Business

Wajaran: 50%

CLO 3: Practice entrepreneurial skills through digital social media.

Tempoh: 9 Minggu

(Tarikh: 27 Okt 2025 - 30 Dis 2025)

0%
Minggu 0 / 9 30 Dis 2025

Maklumat Kursus (Ringkasan Silibus)

Topik Kandungan

  • Unit 1: Introduction to Digital Entrepreneurship

    • Fundamental of Entrepreneurship
    • Types of Business Structure
    • Digital entrepreneurship
    • Business Creation Ideas

  • Unit 2: Business Plan

    • Introduction to Business Plan
    • Components of Business Plan

  • Unit 3: Digital Marketing

    • Social Media for the business
    • Online presence using various social media
    • Social media content development
    • Artificial Intelligence (AI) in business
    • Business Performance Analysis

Sinopsis

Program ini dibangunkan untuk menyediakan kemahiran asas dalam menubuhkan Perniagaan Digital. Ia menawarkan pengetahuan dan kemahiran untuk mewujudkan Usahawan Digital, merangkumi pelbagai media dalam talian, media sosial, dan platform semasa untuk mengurus perniagaan dalam talian dengan berkesan.

Staf Akademik

  • Pn. Ayushafiza Binti Zulkifly
  • Asmidar Binti Johari
  • Noor Asmida Binti Mohd Salleh
  • Noor Azreena Binti Ibrahim
  • Fatanah Khatun Binti Ahmad @ Amzah

Rujukan Utama

  • Modul eusahawan - Digital Commerce (2021)
  • Modul eusahawan - eCommerce (2021)
  • Modul eusahawan - Cross Border (2021)

Butiran Silibus (Mengikut Unit)

Hasil Pembelajaran Unit (Kognitif):

  • Differentiate roles in Entrepreneurship.
  • Develop an entrepreneurial mindset.
  • Apply the characteristics of entrepreneur.
  • Recognize the advantages and disadvantages of business structure.
  • Explain the Digital Entrepreneurship.
  • Identify business ethics in Digital Entrepreneurship.
  • Apply the concept of idea creation and innovation to identify potential products.

Aktiviti P&P:

Teaching: Lecture (1.1-1.4), Discussion (1.1, 1.4).
Learning: Collaborative, Internet surfing, Group discussion.

Kaedah Penilaian:

Theory Assignment.

Alatan/Bahan:

Handouts, Laptop, LCD Projector, Reference books.

Hasil Pembelajaran Unit:

  • Prepare the important of business plan.
  • Prepare a business plan for a propose business.

Aktiviti P&P:

Teaching: Lecture (2.1, 2.2), Discussion (2.2), Release Assignment.
Learning: Collaborative, Self-Learning, Group Discussion, Internet surfing, Project based learning.

Kaedah Penilaian:

Portfolio Report (Merujuk kepada Business Plan - 30% & Digital Business Project - 30%).

Alatan/Bahan:

Handouts, Laptop, LCD Projector, Slide presentation, Reference books.

Hasil Pembelajaran Unit (Afektif):

  • Identify the importance social media in business.
  • Create Online Presence using various social media tools.
  • Demonstrate the basic principles of copywriting for social media content.
  • Apply AI technologies in business.
  • Analyze strengths, weaknesses, opportunities and threats of the business.
  • Evaluate customer's satisfaction using feedback data.

Aktiviti P&P:

Teaching: Lecture (3.1-3.5), Discussion (3.2-3.5), Release Assignment.
Learning: Collaborative, Self-Learning, Internet surfing, Discussion, AI application tool.

Kaedah Penilaian:

Digital Business Project, Digital Business Report, Business Pitching.

Alatan/Bahan:

Handouts, Laptop, LCD Projector, Slide presentation, Reference books.