Innovation Management Dashboard

Course Dashboard

Track your assessments, marks, and deadlines for MPU3242.

Semester Active

Total Marks

100%

Quizzes

20%

Individual

20%

Group

60%

Important Deadlines

Week 3

Individual Pitching Video

Submit 3-minute video via Microsoft Teams.

10%

Week 4

Quiz 1 & Group Proposal

Quiz 1 via VLE. Submit Group Proposal via Teams.

Q1: 10% Prop: 10%

Week 5

Quiz 2

30 Questions (MCQ & T/F) via VLE.

10%

Week 6

Group Presentation

In-class presentation & submit recorded link.

20%

Week 7

Final Reports Submission

Submit Individual Report & Group Report via Teams.

Ind: 10% Grp: 30%

Breakdown

Quizzes 20%

Individual Video 10%

Individual Report 10%

Group Proposal 10%

Group Presentation 20%

Group Report 30%

Quizzes & Tests

Total: 20% (Conducted via VLE)

Quiz 1

10% Marks

Week 4

Date

17th – 21st August 2026 (Fri - Sun)
Time & Format

08:00 AM – 23:30 PM • 1 Attempt Only

30 Questions (MCQ & True/False)

Topics Covered

Ch 1: Perspective on Innovation
Ch 2: Innovation Types & Product Classes
Ch 3: Sources of Innovation
Ch 4: Innovation Process & Design

Quiz 2

10% Marks

Week 5

Date

24th – 28th August 2026 (Fri - Sun)
Time & Format

08:00 AM – 23:30 PM • 1 Attempt Only

30 Questions (MCQ & True/False)

Topics Covered

Ch 5: Organization Infrastructure
Ch 6: Organizational Resources
Ch 7: Roles of Marketing in Innovation
Ch 8: Organizational Culture

Innovation Case Study - Individual

Total: 20% (Pitching Video 10% + Written Report 10%)

Assignment Overview

Students will explore real examples of innovation by analysing how companies develop new ideas, implement innovative strategies, and manage challenges. Select ONE (1) REAL COMPANY from the approved list and conduct an individual analysis.

Important Rule:

Ensure no two students work on the same topic (first-come, first-served basis). Focus on how innovation contributes to business performance, not just describing the company.

Learning Outcomes

Identify different types of innovation and product classes.
Describe the innovation process and organizational practices.
Analyse key challenges in managing innovation.
Communicate innovation insights effectively.

Approved Case Study List

Select exactly one company for your individual assignment.

No	Company	Focus Area	Assigned Student	Link

Written Report Structure

Weightage: 10% • Length: Up to 2000 words (10 pages max)

1. Introduction (10%)

300-400 words

Brief background and overview of its innovation. Explain what they do and why the innovation is important.

2. Types of Innovation (20%)

300-400 words

Identify types (product, process, service, marketing, organizational). Use real examples (app features, etc.).

3. Innovation Process (20%)

300-400 words

How the company develops and implements innovation step-by-step (idea creation, testing, launch).

4. Challenges in Managing Innovation (20%)

300-400 words

Problems faced (competition, cost, tech). Focus on real issues, supported by articles.

5. Impact & Lesson Learned (15%)

200-300 words

Results of innovation, business impact, and at least one lesson for other businesses.

6. Conclusion (5%)

150-200 words

Summarise findings clearly. Do not add new information.

Formatting

References & Appendix (5%)

APA 7th edition style.
Min. 5 credible sources.

Report Setup (5%)

Font: Arial, 12pt
Spacing: 1.5 line
Margins: 1-inch all sides
Alignment: Justify
Page No: Bottom right

Submit softcopy via MS Teams. Must include Rubric as the front page before cover page.

Innovation Benchmarking - Group Project

Total: 60% (Proposal 10% + Presentation 20% + Report 30%)

Core Objective (Groups of 4-5)

Conduct a benchmarking analysis of TWO companies operating within the same assigned industry. Evaluate their innovation approaches, identify strengths/weaknesses, and propose realistic strategies. Duplication of company pairs across groups requires lecturer approval.

Innovation Areas & Lecturer Allocation

Benchmarking Report

Weightage: 30% • Deadline: Week 7 (Submit via Teams)

1. Intro & Context (5%)

Introduce industry, importance, and both companies concisely.

2. Benchmarking Analysis (30%)

Present side-by-side (tables recommended): Type, strategy, process, strengths. Do NOT write completely separate sections for Company A and B.

3. Challenges (20%)

Major industry challenges and how each company manages them differently.

4. Recommendations (10%)

Propose 2 clear, realistic strategies based on identified gaps. Explain competitive impact.

5. Conclusions (5%)

Summarise key insights.

Other (15%)

References/Appendix (5%)
Formatting/Clarity (5%)
Teamwork (5%)

Formatting Rules

References: Min 6 credible sources (APA 7th). Avoid blogs/Wikipedia.
Font: Arial, 12pt. 1.5 spacing.
Margins: 1-inch all sides. Justified.
Headers: Left - Company Visit Report; Right - March 2026.
Cover Page: Use official template with Rubric as front page.

Academic Regulations

Strict adherence required for all coursework submissions.

Plagiarism

All work submitted must be original and produced by the student or group. Plagiarism, including copying from books, journals, websites, other students (current or previous batches), or any external source without proper citation, is strictly prohibited. Direct quotations must be clearly indicated and referenced appropriately.

Use of AI Tools

The use of AI tools (e.g., generative AI or automated writing systems) is permitted only for idea generation or language support. Submitting AI-generated content as original work, copying directly from AI outputs, or relying on AI to complete assignments without critical evaluation constitutes academic misconduct.

Intellectual Property & Integrity

Students are fully responsible for the originality, accuracy, and integrity of their submission. Any violation of academic integrity or copyright regulations may result in mark deduction, failure of the assessment, or disciplinary action in accordance with University policies.

Course Dashboard

Important Deadlines

Individual Pitching Video

Quiz 1 & Group Proposal

Quiz 2

Group Presentation

Final Reports Submission

Breakdown

Quizzes & Tests

Quiz 1

Topics Covered

Quiz 2

Topics Covered

Innovation Case Study - Individual

Assignment Overview

Learning Outcomes

Approved Case Study List

Pitching Video Guidelines

Company Info

Key Problem

Proposed Solution

Expected Impact

Written Report Structure

1. Introduction (10%)

2. Types of Innovation (20%)

3. Innovation Process (20%)

4. Challenges in Managing Innovation (20%)

5. Impact & Lesson Learned (15%)

6. Conclusion (5%)

Formatting

Innovation Benchmarking - Group Project

Core Objective (Groups of 4-5)

Innovation Areas & Lecturer Allocation

Proposal Guidelines

Confirm Industry & 2 Companies

Define Innovation Focus

Proposed Comparison Areas

Presentation Guidelines

Structure

Slide Requirements

Recording Mandate

Benchmarking Report

Formatting Rules

Academic Regulations

Plagiarism

Use of AI Tools

Intellectual Property & Integrity