1. Setting the price of a t-shirt at RM49.90 instead of RM50.00 to make it feel significantly cheaper to the customer.
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2. Offering an introductory "Grand Opening" promo where your signature coffee is sold for RM3.00 to attract a massive early crowd and build social proof.
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3. Selling a face serum and a moisturizer together for RM89.00, rather than selling them separately at a higher total cost, to increase the overall transaction value.
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4. When a customer buys an air conditioner, they are actually buying "comfort and cool air." This fundamental benefit represents which product level?
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5. ZUS Coffee offers a mobile app for easy ordering, a loyalty rewards program, and exclusive promos. Which product level do these extra services represent?
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